Amber McGuinness, insurance and group benefits advisor

IT IS NOT WHAT I DO THAT IS UNIQUE, BUT HOW I DO IT.


Tailored Advice. Personalized Service. Real Income Protection. 

Imagine having a partner who answers your call quickly and genuinely listens to your concerns. Someone who knows your name, recognizes your voice, and takes the time to understand exactly what you need. I work with clients across British Columbia, Alberta, and Ontario to provide insurance and financial planning solutions that are built around your life not a one-size-fits-all policy. 

That's the kind of personalized service I strive to offer — one that builds trust and ensures you feel heard every step of the way. 

Protecting What Matters Most


Whether you are an individual looking to secure your family's future or a business owner wanting to build a thriving workplace culture, I am here to help you navigate your options with clarity and confidence. Here is how I can help.

Individual Insurance

Income Protection for You & Your Family 

From disability insurance and critical illness insurance to term life, whole life, and universal life insurance, I offer comprehensive coverage tailored to your unique life stage. I also help with mortgage protection and long-term financial planning so that no matter what happens, your family is taken care of. 

Services at a Glance

Income Protection
Disability Insurance
Critical Illness Insurance
Financial Planning
Universal Life Insurance

Life Insurance
Term Life Insurance
Mortgage Protection
Whole Life Insurance

Employee & Group Benefits

Benefits That Build a Better Workplace

A well-crafted group benefits plan is one of the most powerful tools for attracting and retaining top talent. I design customized benefit plans that enhance the physical, emotional, and financial well-being of your team so you can focus on running your business. 

Services at a Glance

Employee Assistance Plans
Retirement Programs
Critical Illness Insurance

Group Benefits
Health & Dental
Disability Insurance

Who am I?


Outside of work, I am a mother to the two sweetest boys in the whole entire world. With two young boys in the house, life is busy but so full of magic. I love all things golf and spend my summers playing locally at the Country Club. I currently serve as the Chair of United Way Alberta Northwest and truly love being a part of an organization that believes in supporting the community. 

My work is personal because my clients are personal to me. When you call, you get me not a 1-800 number, not an automated attendant. Just a real conversation with someone who genuinely cares about protecting your future. 

Amber McGuinness spending time outdoors with her family

Proudly Partnered with Discovery Financial

As an advisor with Discovery Financial, I have access to Canada's leading insurance carriers and financial planning tools giving you unbiased advice and the best available options on the market. 

Discovery Financial Logo

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@ambermcguinnessco